You can input a city, town or location in any of these formats:

• City name, followed by a comma or space and the state abbreviation. A street address may be included if Streets data is licensed and installed. 
• The spelled-out name of a state as part of a place name.
• 5-digit ZIP or postal code. 
• 6-digit Canadian postal code (if the separate add-on data module is installed). 
• (North America only) SPLC (only if the data add-on is installed). “SPLC” must be selected as the stop type in the stop type drop-down. 
• Point and click a point on the map.
• Latitude/longitude point.
• Custom place.
• (U.S./North America only) Border crossing, highway junction, highway exit, truck stop, CAT scale or state weigh station.
• (North America only) Place of Interest (POI).